Row 6328

Row ID: 6328 | Dataset Entry | Axioma AXP Content Repository

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This page contains data entry 6328 from the Axioma AXP content repository. The structured data below represents the complete record for this entry.

Hi all, as my title says, I'm looking to get some help on testing while running ads through a decisioning tool ([PEGA](https://www.pega.com/)). I have some ideas on how to get around this, but I want to make sure I am considering all options.

My leadership wants to test the traditional AB tests like creative, content, subject lines, etc.

There is a way to split 50/50 and manually send. Still, leadership wants to avoid interfering with the volume of emails our customers get (we went with this tool because customers complained about the volume). Plus we already have the tool, why use a stone to nail something when we have a hammer?

With these confines, I've come up with the idea that I can run an [Uplift Modeling with Multiple Treatments](https://arxiv.org/pdf/1705.08492) while running our ads through the tool.

Are there other options, as I am a tiny data analytics team with some DS capabilities (mainly me)?

FieldValue
text Hi all, as my title says, I'm looking to get some help on testing while running ads through a decisioning tool ([PEGA](https://www.pega.com/)). I have some ideas on how to get around this, but I want to make sure I am considering all options. My leadership wants to test the traditional AB tests like creative, content, subject lines, etc. There is a way to split 50/50 and manually send. Still, leadership wants to avoid interfering with the volume of emails our customers get (we went with this t…
label r/datascience
dataType post
communityName r/datascience
datetime 2024-05-09
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Raw Record

{
  "text": "Hi all, as my title says, I'm looking to get some help on testing while running ads through a decisioning tool ([PEGA](https://www.pega.com/)). I have some ideas on how to get around this, but I want to make sure I am considering all options.\n\nMy leadership wants to test the traditional AB tests like creative, content, subject lines, etc.\n\nThere is a way to split 50/50 and manually send. Still, leadership wants to avoid interfering with the volume of emails our customers get (we went with this tool because customers complained about the volume). Plus we already have the tool, why use a stone to nail something when we have a hammer?\n\nWith these confines, I've come up with the idea that I can run an [Uplift Modeling with Multiple Treatments](https://arxiv.org/pdf/1705.08492) while running our ads through the tool.\n\nAre there other options, as I am a tiny data analytics team with some DS capabilities (mainly me)?",
  "label": "r/datascience",
  "dataType": "post",
  "communityName": "r/datascience",
  "datetime": "2024-05-09",
  "username_encoded": "Z0FBQUFBQm5LakwyS0YxV0FKZ0RoS09XRklIS3RySmFJcG13LVhkVDVBWmNkZU1nZEgxSktwSmJrZHlQMFZFdFQ1bkFod3djY1RWaDFKcGdyN25BRVZ3VlNCWjFRR25Penc9PQ==",
  "url_encoded": "Z0FBQUFBQm5Lak9HQ0llUTlHQkZqVVJIbjRVMWxBaUZyanFySHdlcHBGSllIS2ROSEdCYWkyN3h2N1Qxam1SMGd0R2ZWa0FkcWtCOV8xRkJJdXhqNGd1M1dBZ25DLXZQRV9rNG1lOHZPUFpDamh6OFNTaXhtQkZlQ1FmMG1rbjlZNVhkZTR0VllhV0RubkU2dndrX2ZqRWpEWGhoakpLV2VyV2FFWFNNRVh4cWs4X0xyeklXWkhpQ2ZHTTBCVm1PTEw0djM2NThKYmUtMVY5cE9MNW92UGFhV0NRajVtendGdz09"
}
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