Row 32196

Row ID: 32196 | Dataset Entry | Axioma AXP Content Repository

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This page contains data entry 32196 from the Axioma AXP content repository. The structured data below represents the complete record for this entry.

Without saying too much, my company is large enough to maintain its own internal, first-party DMP. This is maybe why my perspective is very different about the usefulness of IPs for unique ID. Without combining other data points, IP on it's own, today, (with IPv4 still so much "in the mix") is just not a reliable identifier.

I notice your DMP mentions IP "or device ID"... Device ID is **NOT** IP, but refers to IDFA, UDID, or IMEI, all of which are associated with a single device, and these are MUCH more useful for user identification and tracking.

Honestly, though, if IPv6 adoption had been better, IP would be a MUCH more reliable component in ID tech (and a much more serious privacy issue). But with the v4-v6 hybrid situation we've found ourselves in, the problem has actually become worse because of the prevalence of multiple layers of IPv4 gateways in IPv6 hybrid networks, making any IP address even less reliable that what we saw 10-15 years ago, before IPv6 was much used at all.

If we were in a pure IPv6 situation, then we would have a very different issue. IPv6 addresses, even behind gateways, are **highly** identifiable and maintain uniqueness to specific devices (even when they change across subnets) to a degree I don't think most people understand or appreciate. So if privacy is a concern for you and you are in an IPv6 environment, configure your device to use IPv4 or as an IPv6 hybrid, either or which will force a hybrid scenario which makes you much less unique.

FieldValue
text Without saying too much, my company is large enough to maintain its own internal, first-party DMP. This is maybe why my perspective is very different about the usefulness of IPs for unique ID. Without combining other data points, IP on it's own, today, (with IPv4 still so much "in the mix") is just not a reliable identifier. I notice your DMP mentions IP "or device ID"... Device ID is **NOT** IP, but refers to IDFA, UDID, or IMEI, all of which are associated with a single device, and these a…
label r/news
dataType comment
communityName r/news
datetime 2024-05-21
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Raw Record

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  "text": "Without saying too much, my company is large enough to maintain its own internal, first-party DMP.  This is maybe why my perspective is very different about the usefulness of IPs for unique ID.  Without combining other data points, IP on it's own, today, (with IPv4 still so much \"in the mix\") is just not a reliable identifier.\n\nI notice your DMP mentions IP \"or device ID\"...  Device ID is **NOT** IP, but refers to IDFA, UDID, or IMEI, all of which are associated with a single device, and these are MUCH more useful for user identification and tracking.\n\nHonestly, though, if IPv6 adoption had been better, IP would be a MUCH more reliable component in ID tech (and a much more serious privacy issue).  But with the v4-v6 hybrid situation we've found ourselves in, the problem has actually become worse because of the prevalence of multiple layers of IPv4 gateways in IPv6 hybrid networks, making any IP address even less reliable that what we saw 10-15 years ago, before IPv6 was much used at all.\n\nIf we were in a pure IPv6 situation, then we would have a very different issue.  IPv6 addresses, even behind gateways, are **highly** identifiable and maintain uniqueness to specific devices (even when they change across subnets) to a degree I don't think most people understand or appreciate.  So if privacy is a concern for you and you are in an IPv6 environment, configure your device to use IPv4 or as an IPv6 hybrid, either or which will force a hybrid scenario which makes you much less unique.",
  "label": "r/news",
  "dataType": "comment",
  "communityName": "r/news",
  "datetime": "2024-05-21",
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