Data:
{
"text": "By Amanda Hoover\n\nLast spring, the [clothing](https://www.wired.com/tag/clothing/) brand Levi Strauss & Co. [announced](https://www.levistrauss.com/2023/03/22/lsco-partners-with-lalaland-ai/) plans to introduce “customized [AI-generated](https://www.wired.com/tag/artificial-intelligence/) models” into its online shopping platforms. These “body-inclusive avatars” would come in a range of sizes, ages, and skin tones and would help Levi’s create a more “diverse” lineup in a way the company considered “sustainable.” A lot of (real) people were appalled. Why not give those jobs to actual humans of the sizes, ages, and skin tones Levi’s sought? Was “sustainable” just PR-speak for “cheaper”? Levi’s later affirmed its “commitment to support multicultural creatives behind and in front of the camera.” But it didn’t bail on the partnership with the Amsterdam-based company that created the models, Lalaland.ai. (It’s just on pause until Levi’s can formulate internal AI guidelines.)\n\nThat controversy put Lalaland on the map—and got more big brands looking to it for generated models, says Duy Vo, Lalaland’s creative director. WIRED sat down with him to find out how you get an algorithm to smile just right—and not sprout extra fingers.\n\nRead the full interview here: [https://www.wired.com/story/your-next-job-ai-modeling-agent/](https://www.wired.com/story/your-next-job-ai-modeling-agent/)",
"label": "r/artificial",
"dataType": "comment",
"communityName": "r/artificial",
"datetime": "2024-05-20",
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